Before knowing where your business stands, you should look at the market and your competition. You need to know what marketing tactics and strategies are working for your audience, what traffic the competition has, and how they position.
What is a competitive analysis?
A competitive analysis is a comparison of competitors strategies used to evaluate the strengths and weaknesses. It helps a business determine potential advantages and barriers within a market around a product or service and generally helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution.
What tools for anlaysing your competition you can use
- Keyword Explorer: Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.
- Link Explorer: SEO starts with Link Explorer. Uncover content and link building opportunities, and compare to competitors for intelligent link building.
- MozBar: Examine and analyze important search, social, and page metrics of any site you visit right in your Chrome browser.
- My Online Presence: See how your location appears on local search engines and directories, and how it can improve with Moz Local.
- Free Domain Analysis: Enter any site and see instant SEO metrics like top pages, ranking keywords, competitive analysis, and more.
- MozCast: MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes.
- Optimize your website
- Analyze your competitors
- Study what your customers are searching for
- Learn from your industry’s top performing content
- Track your ranking progress
Is a free tool. It stands out for providing you with information about traffic on your website and your competition.
- Grow organic traﬃc with our complete and easy SEO tools & workﬂow
- Create content that ranks (no expert knowledge required)
- Unveil your competitors’ marketing strategy and tactics
- Discover how to reach more prospects while spending less
- Build your most effective social media strategy
- Domain Overview
- Top SEO Pages
- Keyword Suggestions
- Content Ideas
- Backlink data
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
The ad library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.
Spyfu offers similar data to Semrush.
Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media. With Mention, you can monitor Internet content about your brand on forums, blogs, videos, images, etc. It’s not free, only a trial.
With Fanpage Karma you have everything you need for professional social media management: analyzing, publishing, communicating, researching, and presenting. Everything in one tool.
See the questions people also asked.
Discover what people are asking about…
Find long tail keywords with low SEO difficulty.
15. Google Trends
Google Trends is a great free keyword research tool that shows an overview of how a key phrase performs on Google.
A free local SEO keyword tool for small businesses and marketers. Select a business type and city, and it will automatically generate local keywords for your industry that potential customers might use to find you.
Keyword Planner is one of the best and most known free tools for keyword research with some limitations, though.
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