Email campaign improving my SaaS convertion - Manager Flota

Email campaign improving my SaaS convertion - Manager Flota

Manager Flota is growing, slowly, but surely, I hope. 2 or 3 weeks ago we started an FB campaign targeting fleet managers. The results impressed me. But nothing goes perfectly every day, and here we need to embrace the problem and fix it.

People see the ad, start a trial and that’s it. It’s true that most of the clients who came from FB ads are small fleets, under 5-10 drivers. Our solution works great for them too. But bigger fleets have bigger pains and have more interest in using our app.

I had to think about where’s the bottleneck and how I can remove it. That’s why I analyzed the accounts and how they use the app step by step, after registration. And here’s what I discovered:

  1. register
  2. The trial starts, automatically ;
  3. We have two categories of users:
    • first, who goes to reports and generates a report (is empty);
    • the second who adds drivers and then generates reports;

Because it was easier to discover this pattern I’ve implemented something very quick. Send a welcoming email where the user gets the steps:

  1. Add drivers
  2. Import the report from the partner (Bolt, Splash, Uber). Then the platform generates the payment report for the fleet.

After a few days following the result, I see an improvement. New users start to add drivers and then generate the reports.

I’ve implemented an improvement, but don’t cover all cases. I had to brainstorm more and come up with a better idea.

And it came.

What if I send more emails, helping the user to do the next step?! That means I’ll send an email to the fleet manager after registration after he adds drivers, and so on.

And here’s the plan:

  • send in days 1,2,3,7,10,11,12 an email reminding you to add drivers;
  • send in days 1,2,3,7,10,11,12 an email reminding you to import reports of partners and generate your payment reports. I send the email only if the fleet added drivers before;
  • send in days 13 and 14 an email reminding you to subscribe to a full plan. And don’t miss the advantages offered by

Back to the present.

I finished the implementation and have no idea how this will perform. But better keep the user closer and help him with the onboarding. I don’t want to spam him, but I don’t want to miss him too. Better to be pushy, making him move forward.

If you have any ideas, advice, or comments. Please leave them below.


Related Posts

Tools for Analyzing Your Competition

Before knowing where your business stands, you should look at the market and your competition. You need to know what marketing tactics and strategies are working for your audience, what traffic the competition has, and how they position.

Free Online Photo Editor with Cool Effects | Edit Images Easily

Transform your images with our free online photo editor with cool effects. Add filters, adjust colors, and apply creative enhancements. Edit your photos easily and make them stand out.

How to find the size of a table in SQL?

Learn how to determine the size of a SQL table with this informative guide. Discover efficient methods for measuring table size.

MongoDB Query date by _id field

Query date by _id in mongodb. Straighforward guide to solve your issue right away.

Unleashing the Power of Free API for Scrape Reverse Geocoding

Learn how to harness the potential of reverse geocoding with our beginner's guide to scraping APIs for free. Unlock the power today.

Discover the Power of Whatsapp-web.js for Safe and Easy Automation

Automate WhatsApp with ease using Whatsapp-web.js, a NodeJS client library that connects through the official WhatsApp Web app, reducing ban risks. Perfect for user or business accounts.

Website tours js tools

Tools to create live tours for your web project using js libraries.

Unlocking SaaS Marketing Success: Essential Resources to Learn and Grow

Discover a comprehensive collection of valuable resources to master the art of SaaS marketing.

Where to launch your startup

Do you wanna launch grandiosely your startup? Get a list of platforms where people can discover your project and can push your project directly to the sky.

Exploring Romania's Vibrant Startup Ecosystem - Startup List

Romania, a hidden gem in Eastern Europe, has become a thriving hub for innovation and entrepreneurship.